The “Nasha Riaba” branded franchising programme (later a “partnership programme”) was launched. In December 2003, MHP became the first Ukrainian business to receive a loan from IFC for the expansion and modernisation of its production facilities.
As part of its diversification strategy, between 2003 and 2006, MHP launched several new business initiatives, including selling and producing foie gras and goose meat products, producing pork, sausages and cooked meats, cultivating corn, sunflower, wheat, rye and other crops, and breeding and raising pedigree cattle to produce high quality beef products under MHP’s “Certified Angus” brand.
